Stats on text marketing effectiveness

Studies consistently show that text and WhatsApp marketing has enormous potential for business owners, with open rates that leave email far behind.

Key text marketing statistics

The numbers paint a compelling picture. Here's what every business owner and marketer should know:

• 75% of customers want to receive offers and promotions via text message.
• Text messages see a 98% open rate versus email's average of around 20%.
• 65% of people read their text messages within 1–5 minutes of receiving them.

Text vs email: a clear winner

The comparison consistently favours SMS and WhatsApp across almost every meaningful metric:

• Average open rate of 98% for text, versus ~20% for email.
• Text messaging drives roughly six times the engagement of email.
• Half of consumers respond to a text within three minutes of receiving it.

Why this matters for your business

These figures show that text, and WhatsApp marketing in particular, is one of the most effective ways to reach your audience. Combine WhatsApp's reach with Rasilni's personalization and segmentation tools, and the results can be transformative.

Businesses using integrated WhatsApp marketing platforms report dramatically higher engagement, faster response times, and improved conversions compared to email-only strategies.

The future of text marketing

As smartphone adoption grows and messaging apps become the preferred channel for billions, text and WhatsApp marketing only become more important. Businesses that invest now will have a significant edge over those that wait.