Marketing, Technology

Stats on Text Marketing Effectiveness

April 3, 2024 No comments yet

Online studies show that online marketing and segmentation has a huge future potential for business owners. Studies have proven that text messaging have a higher open rate than emails. Below are our statistics based on research:

    1. 3.8 billion people own smart phones in 2021

    1. 75% of clients want to receive offers via text messages

    1. Text messages has a 98% open rate compared to email

    1. 65% of people read their text messages with in 1-5 min time period

The average click-through rate for text messages marketing is 19.3%

This compares to 4.2% of all emails that result in clicks. A bulk text messaging system, on the other hand, delivers a much better click-through rate, making it one of the number one ways for lead generation online. (Text Republic)

The average open rate for text message marketing campaigns is 98%, compared to 20% for email marketing campaigns.

Compared to email, the text message open rate stands much higher. This shows that most customers see texting as a more trusted, personal way to communicate and receive marketing offers. Text messaging ad campaigns are also cheaper than many email campaigns and have a higher return on investment. (Birdeye)

Text messaging has six times the engagement of email.

Text marketing statistics suggest consistently high read and open rates for promotional messages, while email rates hover around 20% across verticals. Though the majority of the world now owns a smartphone and is online most of the time, emails still come with the bandwidth and connection speed requirements to load and read emails with several attachments. Texts, on the other hand, require no connection and deliver the immediacy that results in easy access and effectiveness. (EZ Texting)

Half of the consumers respond to a text within three minutes.

People are swift to reply to a text, and the response rate contrasts significantly with sales calls, which have a conversion rate of 15%, and cold calling, which only converts about 1% of the leads. This makes text message advertisement strategies essential for time-sensitive, participation-heavy offers and events, such as limited time/supply sales, contests, or event registration. (EZ Texting)