WhatsApp Business API Pricing Overview

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Introduction

Welcome to our WhatsApp Business API pricing overview page. Here, we provide you with a concise summary of the pricing structure for using WhatsApp Business API as outlined in Facebook's official documentation.

Understanding WhatsApp Business API Pricing

WhatsApp Business API pricing is designed to accommodate businesses of all sizes and usage levels. Below is a summary of the key components of the pricing structure:

  1. Session Messaging: Session messages allow businesses to respond to customer inquiries within a 24-hour window without any additional charge. After the 24-hour window, session messages are billed according to the rate card.

  2. Message Templates: Message templates are pre-approved message formats used for sending proactive notifications, such as appointment reminders or order confirmations, outside of the 24-hour window. Message templates are billed according to the rate card.

  3. Rate Cards: WhatsApp Business API pricing is determined by country-specific rate cards. These rate cards outline the cost per message for both session messages and message templates. You can refer to the rate cards provided by Facebook for detailed pricing information specific to your target countries.

  4. Conversation Categories: WhatsApp introduced Conversation Categories to classify different types of messages for billing purposes. These categories include Customer Care, Notifications, and Support.

Accessing Rate Cards and Conversation Categories

To access the rate cards, Conversation Categories, and detailed pricing information for WhatsApp Business API, you can visit the official documentation on the Facebook for Developers website. The rate cards and Conversation Categories provide transparency and clarity regarding the cost of using WhatsApp Business API in different regions.

Pay as you go

Contract

Get set up on a contract with one of our monthly packages.

Meta fees

WhatsApp/Meta applies charges per conversation, with rates varying based on the conversation type and the country of origin.

Rasilni fees

Rasilni will add a small additional fee to cover certain operational expenses.

Getting Started

Ready to integrate WhatsApp Business API into your business communication strategy? Our team is here to help you navigate the pricing structure, select the right plan for your needs, and optimize your messaging strategy for maximum efficiency and cost-effectiveness.

Help

Contact Us

If you have any questions or need assistance with WhatsApp Business API pricing, don't hesitate to reach out to our team. We're dedicated to helping you leverage the power of WhatsApp for seamless customer engagement and communication.