WhatsApp Business Display Name Rules
Introduction
When using the WhatsApp Business API, it's important to adhere to certain guidelines and rules for setting up your business's display name. Your display name is how your business will be identified by your customers on WhatsApp, so it's essential to choose a name that accurately represents your brand and complies with WhatsApp's policies.
1. Display Name Guidelines
WhatsApp has specific guidelines that businesses must follow when choosing their display name. Here are some key points to keep in mind:
Accuracy: Your display name should accurately represent your business and its products or services. It should not be misleading or deceptive in any way.
Relevance: Choose a display name that is relevant to your business and easy for customers to recognize and remember.
Length: Display names can be up to 256 characters long, but it's best to keep them concise and to the point.
No Generic Terms: Avoid using generic terms or phrases that could apply to multiple businesses. Your display name should be unique to your brand.
2. Prohibited Content
WhatsApp prohibits certain types of content in display names to maintain a safe and positive user experience. Here are some examples of prohibited content:
Inappropriate Language: Display names containing profanity, hate speech, or other offensive language are not allowed.
Copyrighted Material: Avoid using display names that infringe on the intellectual property rights of others, such as trademarks or copyrighted material.
Impersonation: Do not use display names that impersonate or misrepresent other individuals or businesses.
3. Approval Process:
Before your display name can be used on WhatsApp, it must go through an approval process to ensure compliance with WhatsApp's guidelines. Once you've selected a display name, you can submit it for review through the WhatsApp Business API dashboard.
During the review process, WhatsApp will assess your display name for compliance with their guidelines. If your display name meets the requirements, it will be approved, and you can start using it in your communications with customers on WhatsApp.
Conclusion
In conclusion, choosing the right display name for your business on WhatsApp is essential for building trust and credibility with your customers. By following WhatsApp's guidelines and rules, you can ensure that your display name accurately represents your brand and complies with their policies.
Help
Do You Need Help?
If you have any questions or need assistance with choosing a display name for your business, don't hesitate to reach out to us. We're here to help you navigate the WhatsApp Business API and make the most of your messaging experience.